Rhino Kids Clothing is an all American-made children's brand that sources some of the best premium fabrics to create durable, soft, comfortable, cute clothes.
They needed branding that conveyed a sense of warm, classic comfort that parents seek when choosing clothes for kids that will hold up playdate after playdate.
This design system incorporates that cozy aesthetic with bright colors and inviting typography. A bit of the client communication process is included to show some of the iterations we worked through before landing on the final.