This project sought a solution to branding in the face the changing availability of global food resources. Studies show that it is likely that the future could require humans to rely on insects as a primary source of protein.
I came up with a concept for a food truck brand that sells Japanese bento cuisine with menu items that incorporate crickets, with an Asian-fusion inspired truck wrap and logo system.
The logo system is delicate and inviting, and is especially designed to appeal to those patrons who might be less adventurous eaters.
